Hey there! This is Rachel and Michelle, co-founders of PURPOSE. We are long-time friends who are really passionate about the impact each and every one of us has on this beautiful world – from humanity to the environment.
With both of us having backgrounds in design and retail, we saw how irresponsible consumerism and fast fashion affects everything. As fashion and design lovers we saw the need to bring bold fashion with even bolder ethics to you and so, it was then that we decided to embark on this crazy journey into the world of retail fashion and play a greater part in re-creating the narrative of consumerism into a powerful thread for change.
We love a good story, and love telling good stories even more. That’s why we see ourselves within PURPOSE as story tellers bringing you a tangible voice of the ethical, purposeful and sustainable makers, artisans, and women-owned businesses within the world of fashion and design.
We are passionate about the impact each and every one of us has on this beautiful world – from humanity to the environment. We believe in curating products designed ethically, sustainably, and with purpose. We want you to make a statement by shopping brands that make products the right way, uplifting everyone from the cotton grower to the customer. We want our customer to feel proud of what they wear from the inside out. Your buying choices have power – consume with conscience.
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